Giới Thiệu Về Khoa

Department Development

The Department of Marketing and Distribution Management undergraduate program of the "Oriental Institute of Technology" was established in 2002, while the master's program was established in 2011. Under the guidance of the school and departmental founding mission, the department has set up the educational objective to cultivate marketing and distribution professionals equipped with "professional practice and application". At the same time, transform the educational goals into the specific core competencies required to cultivate the students and link closely to the curriculum design to ensure that the students who have completed the training have the required professional competence.

Educational Objectives

●Undergraduate program:

Emphasizes cultivating professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services. To equip the students with the expertise to enter the workplace.

●Master's program:

Emphasizes cultivating professional management talents with marketing and distribution knowledge, industry practice analysis and problem-solving, and marketing and information applications.

Undergraduate Program Educational Objectives	Master's Program Educational Objectives
Cultivate industry professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services.	Cultivate management talents with marketing and distribution knowledge.
Cultivate industry professionals with smart distribution knowledge.	Cultivate management talents with industry practice analysis and problem-solving skills.
Cultivate professionals with creative-thinking and innovative industry services.	Cultivate management talents with marketing and information application skills.

Basic Core Competencies

Undergraduate Program Core Competencies	Master's Program Core Competencies
Ability to collect and analyze marketing information Professional planning and communication skills	Ability to find and solve problems
Cross-disciplinary collaboration and teamwork skills	Equipped with marketing and distribution service industry operation and management capabilities
Creative thinking and innovative technology application capabilities	Information technology and software application skills
Basic language communication and international perspective	Professional planning and proposal communication skills

Featured Laboratories

Name of Laboratory	Content Features	Laboratory Equipment	Combine with Related Courses
Market Research Center Professional Language Center	Market research required technology Language center teaching	Video broadcasting teaching system Telephone survey and marketing system	Market Research Conversational Business English
Smart Marketing Lab	Cloud, webpage courses Accounting application software teaching Statistical software teaching	SPSS, SPSS Trends 12.0, SQL Server 2005, Office 2016	Information and Cloud Application Internship Statistical Application Internship Marketing Decision Analysis
Smart Distribution Operation and Management Lab	Smart distribution Distribution practical course Themed production	Smart store equipment, VR experience equipment	Channel Management Logistics Management Smart Store
Advertising Photography Lab	Innovation and creative management Advertisement production VR proposal marketing	Digital camera, tripod pulley track set, single-lens camera	Innovation and creative marketing Advertisement production, VR exhibition scenario design
Exhibition Space Design Lab	3D merchandise exhibition design Digital graphics software	Teaching broadcasting system, Fancy Designer	Show room design, shopping mall planning and design Multimedia marketing application
Product Display Lab	Store and window display arrangement Product display Product presentation	Store window, virtual exhibition space	Exhibition planning Store window display arrangement Product display