Giới Thiệu Về Khoa
Department Development
The Department of Marketing and Distribution Management undergraduate program of the "Oriental Institute of Technology" was established in 2002, while the master's program was established in 2011. Under the guidance of the school and departmental founding mission, the department has set up the educational objective to cultivate marketing and distribution professionals equipped with "professional practice and application". At the same time, transform the educational goals into the specific core competencies required to cultivate the students and link closely to the curriculum design to ensure that the students who have completed the training have the required professional competence.
Educational Objectives
●Undergraduate program:
Emphasizes cultivating professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services. To equip the students with the expertise to enter the workplace.
●Master's program:
Emphasizes cultivating professional management talents with marketing and distribution knowledge, industry practice analysis and problem-solving, and marketing and information applications.
|
Undergraduate Program Educational Objectives |
Master's Program Educational Objectives |
|---|---|
|
Cultivate industry professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services. |
Cultivate management talents with marketing and distribution knowledge. |
|
Cultivate industry professionals with smart distribution knowledge. |
Cultivate management talents with industry practice analysis and problem-solving skills. |
|
Cultivate professionals with creative-thinking and innovative industry services. |
Cultivate management talents with marketing and information application skills. |
Basic Core Competencies
|
Undergraduate Program Core Competencies |
Master's Program Core Competencies |
|---|---|
|
Ability to collect and analyze marketing information
Professional planning and communication skills
|
Ability to find and solve problems
|
| Cross-disciplinary collaboration and teamwork skills |
Equipped with marketing and distribution service industry operation and management capabilities |
|
Creative thinking and innovative technology application capabilities |
Information technology and software application skills
|
| Basic language communication and international perspective |
Professional planning and proposal communication skills |
Featured Laboratories
| Name of Laboratory | Content Features | Laboratory Equipment | Combine with Related Courses |
|---|---|---|---|
|
Market Research Center
Professional Language Center
|
Market research required technology
Language center teaching
|
Video broadcasting teaching system
Telephone survey and marketing system
|
Market Research
Conversational Business English
|
| Smart Marketing Lab |
Cloud, webpage courses
Accounting application software teaching
Statistical software teaching
|
SPSS, SPSS Trends 12.0, SQL Server 2005, Office 2016 |
Information and Cloud Application Internship
Statistical Application Internship
Marketing Decision Analysis
|
| Smart Distribution Operation and Management Lab |
Smart distribution
Distribution practical course
Themed production
|
Smart store equipment, VR experience equipment |
Channel Management
Logistics Management
Smart Store
|
| Advertising Photography Lab |
Innovation and creative management
Advertisement production
VR proposal marketing
|
Digital camera, tripod pulley track set, single-lens camera |
Innovation and creative marketing
Advertisement production,
VR exhibition scenario design
|
| Exhibition Space Design Lab |
3D merchandise exhibition design
Digital graphics software
|
Teaching broadcasting system, Fancy Designer |
Show room design, shopping mall planning and design
Multimedia marketing application
|
| Product Display Lab |
Store and window display arrangement
Product display
Product presentation
|
Store window, virtual exhibition space |
Exhibition planning
Store window display arrangement
Product display
|